Allow Us To Introduce Ourselves

We are the next generation of Direct Response marketers. We advance methodology where the old guard agencies left off. We are a team of experienced Direct Response Television (DRTV) professionals who bring together attractive and engaging creative with analytics-driven media buying and the operations know-how that drive DRTV success. We are Modus Direct. The days of fast tracked direct response creative, impulsive offer development and unaccountable media buying are long gone. Today, success requires expert Modeling, focused Strategy Development and Intensive Analytical Media Planning, coupled with a robust reporting platform. We produce maximum results with the least risk through a combination of intense mathematical understanding and tactically focused creative. Fresh perspective, intuitive problem solving and accountability are paramount to success in today’s challenging business environment. Modus Direct’s reputation for nimble, technology and sales-focused thinking attracts companies who seek a symbiosis between internal dynamics and new initiative goals. With increasing pressure on performance, major brands such as Sears-Craftsman, Southwest Airlines, Briggs & Stratton and WebMD trust Modus Direct for their direct response initiatives. We are located in the historic Palm Tower in downtown Sarasota, Florida, overlooking Sarasota Bay and the Gulf of Mexico.

Our Credo.


Our fundamental purpose is to change lives for the better by being an innovative, ethical and wildly successful direct response marketing company. By helping clients become successful and developing life-long partnerships, we will continue to be a highly sought after organization, both as a service provider and an employer. We will provide our clients with guidance that is best for their specific business situation. We have a legacy in direct response television strategy, media buying and creative but will continue to invest in, offer, and integrate full-service direct response programs. We will exude brilliance. We will ignite and sustain scalable growth for each client through partnership, integrity, care and authentic connection. And, we’ll have fun doing it.


Modus offers an executive management team with a legacy in Direct Response. Collectively we have engineered and managed hundreds of campaigns and negotiated and purchased over 1 billion dollars in media. Our key verticals include retail, education, healthcare, seniors, financial, technology, pet products, and home services. We’ve helped big brands become more successful and assisted small companies build profitable, successful brands from the ground up. Principals of the company have complete oversight of your business day-to-day. Your campaign needs the attention of experts to ensure success. Are you receiving too little in terms of thought leadership? The Modus Direct team is young enough to bring fresh perspective to the convergence of TV, Print, Radio and Online Media, yet salty enough to comprehend the intricate connections that exist between traditional and 21st century media. Analytics-Driven Media Planning, Buying and Reporting We ensure you get the most for your dollar.  We utilize our proprietary tracking/analytics tools along with our depth of experience, shrewd negotiation and number crunching. Brand-Focused, Revenue-Driven Creative Maintaining your brand integrity and driving your sales are not mutually exclusive. Driving Your Retail Distribution and Sales Knowing when and how to execute on retail distribution in relation to your DR television campaign is vital for long-term success for both direct sales and retail. Experts in Live Home Shopping Modus Direct has the experience and knowhow to get your product into major live shopping venues that few, if any, of our competitors share.


Generosity and community out reach programs are critical to ensure our society flourishes and all have an opportunity to succeed.

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