As the country begins to open up, so do Podcasts!

  • Up 4% for downloads and 3% for audience compared to the previous week.  
  • 4th consecutive week download growth has been flat or positive, and 5th consecutive week that audience growth has been flat or positive.
  • Podcast streams and downloads during peak weekday morning commute times were down an average of 16% for the week of May 11-17 compared to the week of March 2-8 across all Podtrac measured podcasts. 
  • On Saturday May 16 the peak hour was up 18%, and for Sunday May 17 the peak hour was up 27%.
  • Top Genre Categories: News continues to excel; Sports trying to recover; and Society and Culture continue to take the biggest hits.
U.S Weekly Downloads and Audience
U.S Weekly Downloads: Top Categories
U.S Weekly Downloads: All Genres

More: http://analytics.podtrac.com/blog/2020/5/18/weekly-podcast-data-amid-the-coronavirus-crisis-update-through-may-17-2020

COVID-19: Is Podcast listenership up or down?

Podtrac: Podcast consumption is changing too. Adjustments to media placements are critical.

  • Podcast streams and downloads during peak weekday morning commute times were down an average of 29% for the week of April 13-19 compared to the week of March 2-8 across all Podtrac measured podcasts.
  • Weekends: On Saturday April 18 the peak hour was up 9%, and for Sunday April 19 the peak hour was up 20%.
  • Top Genre Categories: YTD Biggest hits in Unique Weekly Audience are Sports and Society and Culture. News peaked week of Mar 9.
  • All Categories: 4 of the 5 last 5-weeks have shown positive growth in the Fiction category of Podcasts.
Podcast: U.S Unique Weekly Audience: Top Categories
U.S Weekly Podcast Downloads: All Categories
More: https://analytics.podtrac.com/blog/2020/4/20/weekly-podcast-data-amid-the-coronavirus-crisis-update-through-april-19-2020
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