With the advent of the internet of things, wearable devices, and a pervasive need for more information the world generates over 2.5 quintillion (that’s 2.5 followed by 29 zeroes) Bytes of data every day. Surprisingly, only 0.5% of that information is never used. While Modus Direct doesn’t analyze quite that much data, we receive a lot! [...]
Integrity means being honest and having strong moral principles; moral uprightness. It is generally a personal choice to hold oneself to consistent moral and ethical standards. This cannot be truer because if you have lied and cheated to climb a ladder of success you did not earn it you have stolen it. There can be [...]
For a successful launch of a DRTV (or any advertising campaign), there are 3 crucial ingredients: Creative, Media and Back-end Operations. Some people in the industry may say one of these is more important than others, however, if all three of these are not properly done, you will be left with a recipe for failure. [...]
Dear fellow direct response television experts, How often do you hear our analytics gurus referred to as “Storytellers”? Ever? Probably not. No, these terms are usually set aside for Brand advertising campaigns that win CLIOs and ADDYs. Direct Response professionals have been telling glorious stories regarding data since 1984 – long before “big data” was [...]
The launch of Thundershirt’s new branded direct response creative is set for October 22nd. The shoot took place over five days, with two days in studio and three on location (and some VERY early mornings). Emphasizing real customers and true success stories shot in an infinity environment, the new creative continues to elevate Thundershirt’s brand [...]
Celsius Inc. and Modus Direct launched a new national DRTV campaign this week promoting the new Celsius powdered negative calorie drink. Celsius selected Modus Direct to oversee and manage its first ever television campaign to promote the company’s new line of powdered negative calorie drinks. Celsius sought an agency who is expert in not only [...]
Be on the lookout for the new Briggs & Stratton direct reponse television commercial featuring the new Amplifi. The product was launched last October 2011 in select markets. Watch for the product at your local Lowes Spring and Summer 2012!