Moffit Cancer Center Runs Performance TV campaigns for Its Direct to Consumer TV Advertising Efforts
Project Description
Despite being ranked among the top 20 cancer facilities in the U.S., Moffitt was losing market share to local, less capable cancer hospitals. They needed to overcome a perception that Moffitt was clinical, lacking in humanity, and a place for only the most extreme cases. In come Direct Response Television!
Learn more: Moffitt Cancer Center Using-Courage To Combat Cancer
81% Increase in New Patient
Online Registration
Online Registration
12% Increase in
New Patient Calls
New Patient Calls
8.4% Increase in
Volume Growth
Volume Growth
See more work:
Moffitt Cancer Care: Gene
Moffitt Cancer Center: Vikki
