Guaranteed Rate Uses Our Media Buying Agency for its DRTV Efforts and Sees Outstanding Results
Project Description
The eighth largest retail mortgage lender in the nation, Guaranteed Rate, started working with Modus Direct on Direct Response Television in 2013. Campaign grew and in 2015 Guaranteed Rate launched the world’s first digital mortgage.
177% YOY incr. applications attributed to DRTV
25% company growth
2016 to 2017
2016 to 2017
Launched
1st Super Bowl Ad
1st Super Bowl Ad
See more work:
Guaranteed Rate: Better Way
Guaranteed Rate: All Types
