Dream Giveaways leverages Direct Response Television Marketing for its Performance TV Efforts

Project Description

Dream Giveaways (DG Group) – a company licensed by various charities to help them conduct sponsored fundraising promotions approached Modus Direct to assist them in leveraging DRTV as a new media channel to drive direct sales and lift other channels. As with most charities, it can be challenging to receive network approvals. Modus Direct leveraged our strong knowledge of S&P for all networks and were able to educate and present the networks with the required information to substantiate DG Group’s position and relationship with the charities. Our ability to gain approvals enabled for depth in the media plan in order to scale the program and drive additional revenue for the charities.

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