It’s probably safe to say every one of us has our eyes peeled for a sign, something, ANYTHING, to show us the Economy is at long last making a real comeback. Not some kind of political spin or TV Smooth Talk, but solid numbers.
If there is ever an indication the economy is turning around, it is an increase in DR Radio spending. A recent article from Response Magazine cites a 15.1% increase in DR Radio billings for the second quarter of 2012, the best it’s been since 2008. DRTV saw similar increases in spending over the same period. Perhaps even more impressive is a tremendous increase in Direct Response spending, up a whopping 28% per campaign from the second quarter of 2011.
Everything is trending to continue in this positive direction! Read more about it here.
Modus is excited to announce the TV launch of one of our newest clients, Opening Bell Report! Opening Bell Report is a dynamic, cutting edge financial newsletter providing customers with the latest data on the ups, downs, ins and outs of the financial world. Most exciting of all is that for a limited time, Opening Bell Report is offering their newsletter for a free trial! Check out their site here.
With the unleashing of the Super PACs driven by the Citizen’s United ruling, many Modus Direct clients asked about the effect it would have on the DR media marketplace in comparison to prior years. We already knew that every political year wreaks havoc on DRTV’s Spot TV clearances and rates, but with an influx of an estimated $3.1 Billion media dollars to spend, would Super PACs need to move into national cable to spend their fortunes? In the end, it turns out most spending (93% or $2.9B) continued to remain in local spot TV, and to be spent heavily (44% or $1.27B) in the last month of the election cycle. While Modus Direct’s team of DRTV buyers were poised to react to any fluctuations in clearance or rates due to the political environment, National Cable DRTV campaigns were largely not impacted by the deluge of Super PAC spending.
Read more here.
Well it looks like we in the DR world got an early Christmas Present… A new marketing trend report! (Ooo!)
There is some pretty interesting stuff in the very first trend report from Ford. Particularly interesting is that with younger demos, (think 20-30 year-olds) honesty is very important when it comes to a brand’s personality. Younger consumers want to feel like they’re being presented with an accurate representation of whatever it is they’re being sold. Stands to reason that if you’re trying to give someone a reason to believe, they’ve got to trust you first. And as we all should have learned as kids, honesty equals trust.
Perhaps it’s a result of the challenging economic times, perhaps a result of a younger generation trying to live a more sustainable and simpler life, but many younger consumers want to do more with less. At Modus, this is has always been one of our central mantras. While the Ford report cites this as a new trend, to us it’s the way we’ve been doing things.
Read more about the report here.
Nikon recently published the winners of the Nikon Small World Photomicrography Competition. You gotta see this stuff to believe it. Some of the images of the tiniest things in our world are truly overwhelming. For us at Modus, it confirms our belief that paying attention to the smallest details often makes the biggest difference. It’s this philosophy that allows us to create successful campaigns again and again. You can see photos from the contest here.
You won’t be alone. An encouraging study by the Pew Research Center’s Internet & American Life Project shows that eight out of every ten Americans between 16 and 29 read a book in the last year, and six out of ten used their local library.
Though it’s undeniable the advent of e-books is changing the way many of us read, especially those on the younger end of the spectrum, it’s quite heartening and reassuring to know that, according to this study, more than half of US High School kids consider the library to be “very important”. That’s quite telling in the age of Wikipedia.
But perhaps the coolest stat from the study shows that our most voracious readers are some of the youngest among us. 86% of Americans surveyed between 16 and 17 read a book in the last year, and 88% of those aged 18-24 cracked a book in the past 12 months.
This makes us happy at Modus because we truly believe a smart, well-informed customer is the ideal audience for the innovative campaigns and ideas we strive to put forth. And the surest path to being well-informed is being well-read.
There’s a lot more to the study, which can be read here.
This holiday season, Modus Direct seeks to give back to our community by doing what we can to help some of the most vulnerable among us: abused and neglected children. Sarasota’s Safe Children Coalition (SCC) is a cooperative effort between the Sarasota YMCA and other local agencies and organizations concerened with the welfare of our kids. Modus is grateful that we are able to sponsor a child this holiday season, hopefully bringing some warmth and joy into the life of a child in need.
If you’d like to learn more about the SCC, visit their website here
Modus attended the Chamber 12@12 November trustee meeting at the Asolo Repertory Theatre. The Theatre unveiled what is happening within their organization and industry, while Modus provided its own corporate updates to other leaders in the community.
We also got a sneak peak at the production opening this week on November 13th: 1776. According to the Asolo, 1776 is “A brilliant and visionary high-spirited musical that movingly and often hilariously captures the great galvanizing moment in the American Story: the signing of the Declaration of Independence. As it turns out, giving birth to the U.S. wasn’t exactly easy, but Ben Franklin, John Adams, Thomas Jefferson, and the other original revolutionaries were determined to bring this country into being. 1776 celebrates these proud, frightened, uncertain, irritable, charming, often petty, and ultimately noble figures, who were determined to do the right thing for a fledgling nation, against all the odds”. Right on. To that Modus would like to add: USA!
Learn more about the Asolo Repertory Theatre here.
New Modus partner Telikin began production today on their new spot. Here’s a couple of pics from on the set!