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So far Modus Direct has created 24 blog entries.

Momentum

2018-12-12T17:18:13+00:00 By |Ad Agency, Direct Response, Television, Video|

This year, I attended the Money 20/20 conference in Las Vegas. This conference gave “Money Revolutionaries” the opportunity to meet and discuss many challenges, including the following. Creating Momentum The major insight I extracted is how difficult it is to communicate brand appeal in the financial Industry because let’s face it, mortgages, loans and account [...]

Are you missing out on the Hispanic Market?

2018-10-24T02:54:17+00:00 By |Ad Agency, Creative, Direct Response, Hispanic Advertising, Hispanic Market, Industry News|

With the fast growth of the Hispanic market in the United States,  it has become more important for brands to market to that demographic. With overall population growth, higher HHI and a strong purchasing power, brands can no longer ignore that market if they want to grow their ROI. However, it is not as simple [...]

Why Ask Why?

2018-10-16T17:49:00+00:00 By |Ad Agency, Direct Response|

Do not stop to think about the reasons for what you are doing, about why you are questioning.  The important thing is not to stop questioning.  Curiosity has its own reason for existence. One cannot help but be in awe when he contemplates the mysteries of eternity, of life, of the marvelous structure of reality.  [...]

Flipping the Channel on Influencer Marketing

2018-07-25T15:01:42+00:00 By |Uncategorized|

Flipping the Channel on Influencer Marketing Many saw Kylie Jenner’s appearance on the recent cover of Forbes and chagrinned at the claim that Kylie is, “set to be the youngest-ever self-made BILLIONAIRE.” I too am willing to admit my side-eyed reaction after reading such a proclamation. But as a media and marketing professional, it also [...]

What makes Facebook a great platform for Direct Response?

2017-08-16T15:59:37+00:00 By |Creative, Design, Featured, Modus News, Smile|

In today’s world, social media is a part of almost everyone’s day to day life. Facebook paved the way, starting out as a way to connect with schoolmates, however, its purpose has now moved beyond that. Users now use the platform for working purposes, consuming news, debating current affairs, shopping, organizing events, and even for [...]