WHAT WE ARE DOING RIGHT THIS VERY SECOND.
Most brands / agencies are about brand awareness. They “Chum” the waters with an ad and hope that reach and frequency will get their name out there to the masses. At Modus, we look at [...]
With the advent of the internet of things, wearable devices, and a pervasive need for more information the world generates over 2.5 quintillion (that’s 2.5 followed by 29 zeroes) Bytes of data every day. [...]
Integrity means being honest and having strong moral principles; moral uprightness. It is generally a personal choice to hold oneself to consistent moral and ethical standards. This cannot be truer because if you have lied [...]
For a successful launch of a DRTV (or any advertising campaign), there are 3 crucial ingredients: Creative, Media and Back-end Operations. Some people in the industry may say one of these is more important than [...]
Dear fellow direct response television experts, How often do you hear our analytics gurus referred to as “Storytellers”? Ever? Probably not. No, these terms are usually set aside for Brand advertising campaigns that win CLIOs [...]
With over 129 million smartphone users in the United States (55% mobile market penetration) as of January 2013, Direct Response advertisers now more than ever need to include mobile and tablet consumer engagement strategies [...]