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Dear fellow direct response television experts, How often do you hear our analytics gurus referred to as “Storytellers”? Ever? Probably not. No, these terms are usually set aside for Brand advertising campaigns that win CLIOs [...]
With over 129 million smartphone users in the United States (55% mobile market penetration) as of January 2013, Direct Response advertisers now more than ever need to include mobile and tablet consumer engagement strategies [...]
It's probably safe to say every one of us has our eyes peeled for a sign, something, ANYTHING, to show us the Economy is at long last making a real comeback. Not some kind of [...]
We here at Modus were delighted to see Orlando's WKMG spotlight Thundershirt’s awesome product in a recent story. We're also proud to say that in their tests, Thundershirt was shown to calm down an American [...]
Modus is excited to announce the TV launch of one of our newest clients, Opening Bell Report! Opening Bell Report is a dynamic, cutting edge financial newsletter providing customers with the latest data on the [...]