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Facebook says its ads work better with TV than previously thought By Jennifer Faull-02 June 2017 16:45pm Facebook says its ads are more effective if combined with TV Facebook has previously lauded its ability to [...]
We have talked about storytelling in analytics, as well as good data practices here on our blog. Another huge part of our highly evolved analytics here at Modus Direct is effective communication. We pride [...]
In today’s world, social media is a part of almost everyone’s day to day life. Facebook paved the way, starting out as a way to connect with schoolmates, however, its purpose has now moved beyond [...]
What was once an afterthought needs to become an integral part of a Brands advertising strategy. The belief that if people knew that your brands existed, they would see it on a shelf and buy [...]
Meet your audience where they already are – on their smartphone! According to a study by RingCentral, 78% of consumers actually wish they could have a text conversation with a business. The evidence is [...]
Use Direct Response TV specialists when buying DRTV DRTV planning, buying and accountability is vastly different than purchasing Brand media (aka retail rates). If you are going to move to accountable DRTV buying you need [...]