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Facebook says its ads work better with TV than previously thought By Jennifer Faull-02 June 2017 16:45pm Facebook says its ads are more effective if combined with TV Facebook has previously lauded its ability to [...]
We have talked about storytelling in analytics, as well as good data practices here on our blog. Another huge part of our highly evolved analytics here at Modus Direct is effective communication. We pride [...]
Meet your audience where they already are – on their smartphone! According to a study by RingCentral, 78% of consumers actually wish they could have a text conversation with a business. The evidence is [...]
Use Direct Response TV specialists when buying DRTV DRTV planning, buying and accountability is vastly different than purchasing Brand media (aka retail rates). If you are going to move to accountable DRTV buying you need [...]
May 31st, 2017 / Modus Direct Partners with 4C Insights to Drive Response from Social Media CHICAGO – May 31, 2017 – Modus Direct, a data-driven direct response marketing agency, and 4C Insights (4C), a data [...]
Modus Direct Partners with 4C Insights Modus Direct Partners with 4C Insights to Drive Response from Social Media. Modus Direct, a data-driven direct response marketing agency, and 4C Insights, a data science and media technology [...]