Project Description

Despite being ranked among the top 20 cancer facilities in the U.S., Moffitt was losing market share to local, less capable cancer hospitals. They needed to overcome a perception that Moffitt was clinical, lacking in humanity, and a place for only the most extreme cases. In come Direct Response Television!

Learn more: Moffitt Cancer Center Using-Courage To Combat Cancer

See more work:

Moffitt Cancer Care: Gene

Moffitt Cancer Center: Vikki