Project Description

In 2013 The Laser Spine Institute engaged Modus Direct to assist in strategizing, concepting and developing new Direct Response TV commercials.  They wanted to utilize the foundation of Direct Response such as testimonials and expert credibility to drive their creative. This resulted in an arsenal of compelling testimonial stories available to be utilized on not only television, but digital, print and other media.

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Laser Spine Institute: Steve

Laser Spine Institute: Karen