What makes Facebook a great platform for Direct Response?

By |Creative, Design, Featured, Modus News, Smile|

In today’s world, social media is a part of almost everyone’s day to day life. Facebook paved the way, starting out as a way to connect with schoolmates, however, its purpose has now moved beyond that. Users now use the platform for working purposes, consuming news, debating current affairs, shopping, organizing events, and even for [...]

Your Customers Want to Text You!

By |Creative, Featured, Industry News, Modus News, Smile|

Meet your audience where they already are – on their smartphone!   According to a study by RingCentral, 78% of consumers actually wish they could have a text conversation with a business. The evidence is mounting that smartphones are the primary way consumers interact with each other, and it’s no surprise they want the same [...]

Jean Rebel of Modus Direct Award Acceptance

By |Featured, Industry News, Modus News, Smile|

Jean Rebel of Modus Direct accepting Best-of-Category Award (Financial) for Guaranteed Rate. This has been exciting time for Guaranteed Rate with growth rates off the charts the last few years.  Not only are they winning awards for Best-in-Category they are winning awards for Best-In-Class.

DRTV Must Haves

By |Creative, Design, Featured, Modus News, Smile|

For a successful launch of a DRTV (or any advertising campaign), there are 3 crucial ingredients: Creative, Media and Back-end Operations. Some people in the industry may say one of these is more important than others, however, if all three of these are not properly done, you will be left with a recipe for failure. [...]

Take a Closer Look

By |Smile|

Nikon recently published the winners of the Nikon Small World Photomicrography Competition. You gotta see this stuff to believe it. Some of the images of the tiniest things in our world are truly overwhelming. For us at Modus, it confirms our belief that paying attention to the smallest details often makes the biggest difference. It's [...]

Tell Mom You’re at the Library

By |Smile|

You won't be alone. An encouraging study by the Pew Research Center’s Internet & American Life Project shows that eight out of every ten Americans between 16 and 29 read a book in the last year, and six out of ten used their local library. Though it's undeniable the advent of e-books is changing the way [...]

Modus Checks In With the Asolo Repertory Theatre!

By |Modus News, Smile|

Modus attended the Chamber 12@12 November trustee meeting at the Asolo Repertory Theatre.  The Theatre unveiled what is happening within their organization and industry, while Modus provided its own corporate updates to other leaders in the community. We also got a sneak peak at the production opening this week on November 13th: 1776.  According to the [...]

Modus Picks It Up!

By |Modus News, Smile|

  The Trash that is. On October 12, Modus Direct was proud to conduct our fourth roadside trash pick-up along Honore Ave. in Sarasota. We've still got one more planned before the end of the year. As always, good times were had by the Modus Family keeping our hometown looking great, and we have to say [...]