Simplicity in Sharing Analytics

By |Featured, Industry News, Modus News|

We have talked about storytelling in analytics, as well as good data practices here on our blog. Another huge part of our highly evolved analytics here at Modus Direct is effective communication. We pride ourselves on the fact that we treat people, like people—not data crunching robots! Communication in marketing is largely governed by [...]

Hard-Hitting Jingles – Generating Response

By |Modus News|

Jingles are back, and they do work! Modus Direct currently has a radio client, Bradley Dworkin, that is using radio to support their advertising efforts. Over a year ago, we introduced a :30 Jingle into the creative rotation. When the Jingle was introduced, the calls increased 18%. That Jingle was the most consistent creative [...]

WHO RUNS THE WORLD – SUPERMOMS.

By |Featured, Industry News, Modus News|

Guys, let’s be honest. Moms rule the world. Not only are they responsible for raising virtuous citizens of the future while managing the daily tasks and routines of running a household, they also hold a lot of power when it comes to the decision making for their families. Trust me, I know. No big decision in my home is [...]

Jean Rebel of Modus Direct Award Acceptance

By |Featured, Industry News, Modus News, Smile|

Jean Rebel of Modus Direct accepting Best-of-Category Award (Financial) for Guaranteed Rate. This has been exciting time for Guaranteed Rate with growth rates off the charts the last few years.  Not only are they winning awards for Best-in-Category they are winning awards for Best-In-Class.

Brands: When fishing for customers, Modus can help you keep your lines tight and your rods bent

By |Environmental News, Featured, Modus News|

Most brands / agencies are about brand awareness. They “Chum” the waters with an ad and hope that reach and frequency will get their name out there to the masses.  At Modus, we look at advertising as a means to increase brand performance through a call to action.  What is “brand performance” you ask?  It is [...]

Good Data Practices: What to Do (or Not)

By |Featured, Industry News, Modus News|

With the advent of the internet of things, wearable devices, and a pervasive need for more information the world generates over 2.5 quintillion (that’s 2.5 followed by 29 zeroes) Bytes of data every day.  Surprisingly, only 0.5% of that information is never used.  While Modus Direct doesn’t analyze quite that much data, we receive a lot! [...]

Integrity and Success

By |Creative, Featured, Industry News, Modus News|

Integrity means being honest and having strong moral principles; moral uprightness. It is generally a personal choice to hold oneself to consistent moral and ethical standards. This cannot be truer because if you have lied and cheated to climb a ladder of success you did not earn it you have stolen it. There can be [...]

DRTV Must Haves

By |Creative, Design, Featured, Modus News, Smile|

For a successful launch of a DRTV (or any advertising campaign), there are 3 crucial ingredients: Creative, Media and Back-end Operations. Some people in the industry may say one of these is more important than others, however, if all three of these are not properly done, you will be left with a recipe for failure. [...]

DRTV Storytelling. Page-turning data analytics.

By |Creative, Featured, Industry News, Modus News|

Dear fellow direct response television experts, How often do you hear our analytics gurus referred to as “Storytellers”? Ever? Probably not.  No, these terms are usually set aside for Brand advertising campaigns that win CLIOs and ADDYs.  Direct Response professionals have been telling glorious stories regarding data since 1984 – long before “big data” was [...]

DRTV advertising should focus on mobile and tablet strategies

By |Industry News, Modus News|

  With over 129 million smartphone users in the United States (55% mobile market penetration) as of January 2013, Direct Response advertisers now more than ever need to include mobile and tablet consumer engagement strategies into their response mechanisms. With the constant evolution of multi-window experiences (TV, Phone, Tablet, PC), and the access to web [...]