Killer Landing Pages

By |Industry News|

Here's an excellent article from SearchEngineWatch on creating landing pages that convert. Read and compare to what you are doing currently. http://searchenginewatch.com/article/2161567/Killer-Landing-Pages-3-Examples-of-Landing-Pages-that-Convert

Should CEOs Be In TV Ads?

By |Industry News|

This article is by Peter Daboll, CEO of Ace Metrix. Papa Johns (Photo credit: mrsdkrebs) At the most fundamental level, television advertisers are faced with a simple objective: Make an impression on viewers that distinguishes the brand. In a media environment where viewers are bombarded with countless messages on a daily basis, this [...]