Gaze Into The Crystal Ball

By |Industry News|

Media Post makes some interesting predictions for the near future in spending trends for advertisement. TV and online media are sitting pretty, but newspaper and radio will probably take a hit. On the bright side, thanks to the Election, about $2.5 Billion will be spent in political ads. On the down side, we'll all have to [...]

Enzyte 24/7 to Launch on May 1st

By |Industry News, Modus News|

May 1st marks the release date of Enzyte 24/7, which replaces its predecessor, Enzyte. Enzyte 24/7 represents an giant leap forward in the support of male enhancement and erectile health which reflects of industry trends and customer feedback. Enzyte 24/7. The product fosters peak sexual function while bolstering enhancement, health and safety. Formulated by industry [...]

Turning The Tide

By |Industry News, Modus News|

According to an article in the Wall Street Journal, the trend of the younger generation of Americans to be more highly educated than their parents is starting to ebb. As the world marketplace grows exponentially more competitive, it's vital for young Americans to have the intellectual muscle to compete with their counterparts overseas. Here at [...]

Enzyte Launches Their New Site

By |Industry News, Modus News, Sticky|

Modus client Enzyte marked the beginning of their new campaign with the launch of their brand new website for their well-known male performance product. Though the product is the same, Enyzte's now showing a more mature, classy aspect of their company and product. We're very excited to be working with them to grow the brand [...]

Everybody’s Watching

By |Industry News|

Their tablets, that is. This story overlaps with another post we did about what people are doing with their tablets while watching TV. What's interesting to note, however, is that it's no longer just the young demos that are "jacked in" with the most current devices. It's everybody. Maybe this mean's the future is officially [...]

The DVR Achilles’ Heel

By |Industry News, Modus News|

A recent UK study finds that advertising running running on Internet connected smart TV's has a greater chance of reaching viewers than ads found on conventional TV.  Not only that, on those surveyed, the intent to buy was 2.5 times higher than the folks in the non-exposed control group. It could be because it's harder [...]

The Law of Increasing Returns

By |Industry News|

When we talk about technology, something known as The Law of Increasing Returns is sometimes brought up. A great example would be the thousands of years of people attempting to fly before the Wright Brothers had their moment at Kitty Hawk. (Yeah, we know, hot air balloons, but you get our point) Either way, less [...]

Meow Wow! Thundershirt Releases Thundershirt for Cats!

By |Industry News, Pet News|

Cat anxiety is real, too! On April 23, Thundershirt announced the launch of the feline version of Thundershirt. Now cat owners also have an innovative, drug-free way to calm their nervous pets. Like their canine counterparts, kitties face their share of stressors in any given day: travel, vacuum cleaners, separation anxiety (ahem, Dogs) and so [...]

Big Money in Mobile

By |Industry News|

This is pretty fascinating. It really stands to reason though: if you want to get your campaign in front of as many eyeballs as possible, go to where the eyeballs are... looking at their phones. Analysts predict that in 2012 spending for mobile ads will be up 85% at an estimated $11.6 Billion. That's a [...]