CRM and DRTV

By |Creative, Design, Featured, Industry News, Modus News|

The Modus Direct media team were recently discussing making optimizations & testing for a campaign and a bunch of questions flew around the room, some could be answered and some couldn’t. It was then that we decided the next blog post should be written on good CRM. Clients need a good CRM to fully understand [...]

TV and Facebook on Steroids!

By |Featured, Industry News, Modus News|

Facebook says its ads work better with TV than previously thought By Jennifer Faull-02 June 2017 16:45pm Facebook says its ads are more effective if combined with TV  Facebook has previously lauded its ability to help TV advertisers reach more people. But, this week it revealed that TV and Facebook work together better than its [...]

4C’s enhanced targeting capabilities helps Modus Direct turn data into calls to action

By |Industry News, Modus News|

May 31st, 2017  / Modus Direct Partners with 4C Insights to Drive Response from Social Media CHICAGO – May 31, 2017 – Modus Direct, a data-driven direct response marketing agency, and 4C Insights (4C), a data science and media technology company, today announced a new partnership. Through 4C Social, Modus Direct clients will now be able [...]

Modus Direct Partners with 4C Insights

By |Industry News, Modus News|

Modus Direct Partners with 4C Insights Modus Direct Partners with 4C Insights to Drive Response from Social Media. Modus Direct, a data-driven direct response marketing agency, and 4C Insights, a data science and media technology company, announced a new partnership. Through 4C Social, Modus Direct clients will now be able to find and target their [...]

Simplicity in Sharing Analytics

By |Featured, Industry News, Modus News|

We have talked about storytelling in analytics, as well as good data practices here on our blog. Another huge part of our highly evolved analytics here at Modus Direct is effective communication. We pride ourselves on the fact that we treat people, like people—not data crunching robots! Communication in marketing is largely governed by [...]

WHO RUNS THE WORLD – SUPERMOMS.

By |Featured, Industry News, Modus News|

Guys, let’s be honest. Moms rule the world. Not only are they responsible for raising virtuous citizens of the future while managing the daily tasks and routines of running a household, they also hold a lot of power when it comes to the decision making for their families. Trust me, I know. No big decision in my home is [...]

Good Data Practices: What to Do (or Not)

By |Featured, Industry News, Modus News|

With the advent of the internet of things, wearable devices, and a pervasive need for more information the world generates over 2.5 quintillion (that’s 2.5 followed by 29 zeroes) Bytes of data every day.  Surprisingly, only 0.5% of that information is never used.  While Modus Direct doesn’t analyze quite that much data, we receive a lot! [...]

Integrity and Success

By |Creative, Featured, Industry News, Modus News|

Integrity means being honest and having strong moral principles; moral uprightness. It is generally a personal choice to hold oneself to consistent moral and ethical standards. This cannot be truer because if you have lied and cheated to climb a ladder of success you did not earn it you have stolen it. There can be [...]

DRTV Storytelling. Page-turning data analytics.

By |Creative, Featured, Industry News, Modus News|

Dear fellow direct response television experts, How often do you hear our analytics gurus referred to as “Storytellers”? Ever? Probably not.  No, these terms are usually set aside for Brand advertising campaigns that win CLIOs and ADDYs.  Direct Response professionals have been telling glorious stories regarding data since 1984 – long before “big data” was [...]