Jean Rebel of Modus Direct accepting Best-of-Category Award (Financial) for Guaranteed Rate. This has been exciting time for Guaranteed Rate with growth rates off the charts the last few years. Not only are they winning awards for Best-in-Category they are winning awards for Best-In-Class.
Most brands / agencies are about brand awareness. They “Chum” the waters with an ad and hope that reach and frequency will get their name out there to the masses. At Modus, we look at advertising as a means to increase brand performance through a call to action. What is “brand performance” you ask? It is [...]
Integrity means being honest and having strong moral principles; moral uprightness. It is generally a personal choice to hold oneself to consistent moral and ethical standards. This cannot be truer because if you have lied and cheated to climb a ladder of success you did not earn it you have stolen it. There can be [...]
For a successful launch of a DRTV (or any advertising campaign), there are 3 crucial ingredients: Creative, Media and Back-end Operations. Some people in the industry may say one of these is more important than others, however, if all three of these are not properly done, you will be left with a recipe for failure. [...]
Dear fellow direct response television experts, How often do you hear our analytics gurus referred to as “Storytellers”? Ever? Probably not. No, these terms are usually set aside for Brand advertising campaigns that win CLIOs and ADDYs. Direct Response professionals have been telling glorious stories regarding data since 1984 – long before “big data” was [...]